About Me

I'm Xavier Caffrey — a builder, writer, and operator based in the US. I spend my time building products, writing about go-to-market strategy, and sharing what I learn along the way.

I'm currently building OneAway, a platform helping professionals take the next step in their career through community, resources, and tools.

Before that, I spent years in go-to-market roles — doing everything from cold outreach and sales to content strategy and partnerships. That experience taught me that the best products don't win on features alone. They win on distribution, positioning, and timing.