SEO/GEO Blog Writer

SEO is no longer enough

For years, the game was simple: research keywords, write content, optimize headers, build links. That still works — but it's no longer the whole picture.

AI search engines — ChatGPT, Perplexity, Google AI Overviews — are answering queries directly. They pull from web content, but they cite sources differently than Google ranks pages. A page that ranks #1 on Google might never get mentioned by an AI. A page that ranks #7 might get cited constantly.

The difference? Factual density, structured claims, and citation-worthy formatting. AI search engines love content that makes clear, sourced, specific statements. They ignore fluffy content that's optimized purely for keywords.

The dual optimization approach

This skill runs two optimization tracks simultaneously — and that's the key insight most writers are missing.

The SEO track

The traditional stuff, done well. Keyword research to find what people are actually searching. Question mining to capture featured snippets. Competitor analysis to find content gaps. Header optimization, internal linking strategy, and meta descriptions that drive clicks.

Nothing revolutionary here — just the fundamentals executed properly. The SEO track makes sure your article ranks on Google.

The GEO track

This is the new part. GEO (Generative Engine Optimization) is about making your content the kind of source that AI search engines want to cite.

That means: including specific statistics with sources, making claims that are clearly stated and verifiable, using structured data markup, and maintaining a high factual density — more concrete claims per paragraph, fewer vague generalizations.

AI search engines parse content differently than Google's crawler. They're looking for authoritative, quotable statements. The GEO track formats your content to be exactly that.

The full pipeline

Keyword research, question mining, competitor analysis, stats gathering, angle selection — then writing with both tracks active. The result is a 2000+ word article that checks every SEO box while also being structured for AI citation.

What you get

A long-form blog article that's optimized for Google rankings AND AI search citation. Includes keyword targeting, proper header hierarchy, internal linking suggestions, schema markup recommendations, and factual density scoring. One piece of content, two discovery channels.